In 2006, I was exploring automotive lighting for my own vehicle, and found that it was a guessing game when ordering these kinds of parts online. It seemed like it was just dozens of dropshippers, people who just want to make a buck. 20 percent restocking fees? Orders shipped from China? Bad reviews everywhere? There had to be a better way. I formed Diode Dynamics to offer a solution.
Our philosophy is simple: remember what is important to the customer.
Cheap, fast shipping. When I buy things online, I like fast, inexpensive shipping. So we provide same-day domestic shipping for just $5.00 through our Diode Delivers shipping program. Any size order, just $5. And you'll get it in just 2-4 days, since we ship everything from our centrally-located 16,000 sqft warehouse in Saint Louis, Missouri, USA.
Quality products at good prices. We maintain our own inventory with state-of-the-art industrial warehousing and fulfillment systems. This reduces our costs, and we pass that along to you. But you can always find cheaper parts on eBay. The difference is, all of our items are the very best quality, and always use the newest and brightest technologies. After all, I wouldn’t put junk on my own car. Everything we sell is installed on my own vehicle. Our customers choose Diode Dynamics for the combination of quality and low prices.
Excellent customer service. Good customer service needs to be fast, friendly, and effective. That’s why we place a huge emphasis in hiring only those individuals who have experience in the field, whether they work in service, support, shipping, or accounting. When you ask a question, you won’t get a canned answer. You’ll get a real person who knows what they are talking about. And you’ll get a reply within 24 hours (although usually it’s much sooner than that).
A full warranty that we back. Another problem that I experienced was poor fulfillment of promises when it came to warranties, or crazy instructions to get warranty support, making it impossible to actually get help. With us, there’s no shipping parts to China or waiting for weeks for the factory to send a replacement. Usually, we don’t even need you to return anything that you are having trouble with. If we need to, we’ll mail your replacement items with a return label for the defective part. You trust us with your business, so it’s only fair to trust you when you need help.
My greatest satisfaction comes from the happiness of my customers when they get their premium accessories. There’s no feeling like turning on your super-bright HIDs or LEDs for the first time, or installing premium accents and showing them off to your friends. Our goal is to make that experience easier, faster, and better for you at each step of the way.
General Manager, Diode Dynamics
May 2006 - Diode Dynamics founded as a sole proprietorship
July 2007 - First dedicated ecommerce website launched
May 2008 - Diode Dynamics, LLC incorporated in the state of Missouri
June 2009 - Product line and inventory expanded to serve all vehicles
August 2010 - Moved into first dedicated location in Kirksville, Missouri
January 2011 - 1 million pageviews recorded at diodedynamics.com
June 2011 - Hired first salaried employee
November 2011 - Launched new advanced ecommerce website
February 2012 - Private equity offering filed, to allow capital investment
May 2012 - Moved to 2600 sqft location in the Westport area of Saint Louis
July 2012 - Started fully manufacturing select products
October 2012 - Became a member of SEMA
December 2012 - Acquired first demonstration car, 2013 Scion FR-S
January 2013 - Served 10,000th customer
April 2013 - Launched eBay and Amazon sales campaigns
October 2013 - Served 20,000th customer
December 2013 - Hired 15th employee
May 2014 - Moved to 16,000 sqft location in Earth City, Saint Louis