Mission & Values
What We Do
Diode Dynamics is a manufacturer of LED lighting products for the automotive industry. Founded in 2006, the company's focus on developing innovative products, with superior quality and excellent service, has allowed for continued growth over the past ten years.
By directly manufacturing many of its products in St. Louis, Missouri, Diode Dynamics is able to carefully control quality, while bringing unique products to market faster than the competition. These products are backed by an industry-leading no-hassle warranty, and the best service and support experience possible.
Whether it's replacement LED bulbs, full LED assemblies, multicolor accents, or unique lighting control modules, Diode Dynamics is the leader for quality LED lighting products.
We make unique, high-quality, automotive lighting products.
We empower our fellow enthusiasts through education.
We provide the best service in the industry, through well-trained and knowledgeable staff, and policies that always place convenience first for our customers.
We are automotive enthusiasts, and we love awesome lighting.
Our Core Values
As our company continues to grow, it has become more important to define our core values which effect our brand, culture and business strategies. Here are the ten core values that we live by:
1. Deliver Exceptional Service
In order to deliver exceptional service, we must differentiate ourselves. This can sometimes mean that we do things a little unconventionally. We have to go above and beyond what's expected. We are not an average company, we do not have average employees, and our customer service is not average.Whether internally with co-workers or externally with our customers and partners we are delivering exceptional results. Our philosophy at Diode Dynamics is to impress our customers with service and knowledge in such a way that they will tell others about their positive experience with our company. We always seek to go above and beyond for our customers, co-workers, suppliers, partners, and investors.
2. Embrace Change
For some, the constant change of our business can be somewhat unsettling at first. If you are not prepared to deal with constant progress, then you probably are not a good fit for the company. We must all learn not to fear change but instead to embrace it passionately. At Diode Dynamics we encourage and drive for change constantly, always prepared for it to happen at any moment.
It is extremely important for many of the changes we make to be driven from the bottom-up, from those employees who have daily interactions with customers, though change can come from any area of the business. We strive to never accept or be comfortable with the status quo. Historically, the companies that falter are the ones that are not able to respond quickly and adapt to changes.We are continuously evolving. If we want to continue to stay ahead of our competition, we must continually keep them guessing about what we will do next. They can copy our strategies and products, but they cannot copy our service, employees, or culture. Our competitors will not be able to evolve as fast as we can, as long as we continue to make Embracing Change an integral part of our business.
3. Welcome Diversity
Diode Dynamics will not become a company that is corporate and boring. We create a little fun in our daily work, which means that we might do things unconventionally from time to time. We want our work place to have diversity and to make life more interesting and fun for everyone. We want the company to have a unique and memorable personality.
As part of our company culture, we celebrate and embrace the diversity and individuality of our team. We want people to express their personality in their work because we function best when we can be ourselves.Encouraging diversity encourages people to think outside the box and be more innovative. Combining a diverse workplace and insuring everyone is thriving in what they do creates a mutually beneficial environment: employees are more engaged and the company becomes more creative as a whole.
4. Be Bold and Creative
We do not want our employees to be afraid to take risks and make mistakes. We believe: if people aren't making mistakes, then that means they're not taking enough risks. We encourage people to make mistakes, in order to learn from them. This way everyone can improve their own decision-making skills.We never want to become satisfied and complacent. We always want to explore new possibilities and be creative with our decision-making. Freedom to be creative with our solutions means we can approach situations with an open mind. Our creativity sometimes leads us toward the unconventional, but that's what allows us to stay ahead of our competition.
5. Pursue Growth and Learning
We believe that it is important to constantly challenge and stretch one’s self. Our goal is to help employees reach their full potential, but it has to be a joint effort: employees have to want to challenge and stretch themselves too.
No matter how long someone has worked for Diode Dynamics, one thing is clear: we are constantly growing. We grow because we take on new challenges, and we face even more new challenges because we are growing. This creates an endless cycle which can seem risky, stressful, and confusing at times.
It may seem that new problems come up as fast as we solve the old ones. However, every problem we face means that we have grown as a company, getting better and stronger. Regardless of how much we grow, we'll always have to work hard because we will never "get it right".
This may sound negative but it isn’t. We will do our best to "get it right," then do it again when things have changed. That is the growth cycle, and the cycle will never stop. The reason we are ahead of our competition is because we continue to grow, and we do it better than anyone else.
The best skills new employees they can bring are the abilities to learn, adapt, and figure new things out. This helps the company grow and, in the process, they will also be growing as individuals.
6. Build Positive Relationships through Communication
We value strong relationships in all areas: with managers, customers, suppliers, business partners, employees, and co-workers. Strong relationships that are open and honest allow us to accomplish much more than we could otherwise. Our employees always conduct themselves with integrity, compassion, a friendly manner, and loyalty. We build relationships that have a strong foundation.
It's always important to be a good listener as well as a good communicator. Open, honest communication is the best foundation for any relationship, but it's not what you do or what you say to others, but how you make people feel that matters the most. In order for someone to feel good about a relationship, they must be confident that the other person truly cares about them, both personally and professionally.
We embrace diversity in thoughts, opinions, and backgrounds. Having widespread and diverse relationships will allow you to make a larger and more positive impact on the company.
As the company continues to grow, so does the importance of communication. Each employee needs to understand how his/her work affects others and the overall goals of the company. Communication is often one of the weakest parts of a growing organization. We want everyone to always go the extra mile to encourage detailed, complete, and effective communication.
7. Be Humble
At Diode Dynamics, we believe that we should always be respectful of everyone, whether that is toward our customers, employees, or suppliers.
While we celebrate our successes, we are careful not to be arrogant or treat others differently from how we would want to be treated. Instead, we carry ourselves with quiet confidence because our character will speak for itself.
8. Do More With Less
While we may be casual in our interactions with each other, we are focused and serious about the operations of our business. We believe in working hard and putting in the effort to get things done.
We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done. In order to stay ahead of our competition, we need to continuously innovate and make improvements the way we operate. We are always striving to make ourselves more efficient, always trying to figure out how we can do something better.
We must never lose our sense of urgency in making improvements. We must never settle for something that is "good enough," because good is the enemy of great. While our goal is to become a great company we also want to make sure we deliver the best quality of service. We set our standards high and strive to exceed them, constantly raising the bar for competitors and for ourselves.
9. Build a Confident Team
We want to create an environment that is friendly, warm, and exciting. We encourage diversity in ideas, opinions, and points of view.
The best leaders are those who lead by example, are team leaders, and team followers. We believe that, in general, the best ideas come from the bottom-up, meaning from those employees who are closest to the customers and issues that may arise. The role of a manager is to remove obstacles in order to better enable the members of their team to succeed. This means the best leaders are servant-leaders, those who serve the teams they lead.
The best team members take initiative when they notice issues and speak up so that their team and the company can achieve success. They take ownership of problems and collaborate with the team to negotiate a solution. The best team members have a positive influence on those around them. They strive to eliminate negativity and create harmony within the workplace. They are confident in what they do because we give them the confidence and freedom they need to be successful in their endeavors.
10. Be Passionate and Determined
We value passion, determination, perseverance, and the sense of urgency.
We are inspired by what we are doing and where we are going. We never take "no" or for an answer. If we had, Diode Dynamics would have never been started.
Passion and determination are contagious. We believe that we can inspire others to be positive and optimistic if we strive to be positive and passionate in everything we do. There is excitement in knowing that everyone in our workplace has an impact on the vision and dreams of the company, and we see that impact every day.